It’s a way of organizing your website content to help Search Engines understand the meaning of your web pages. Search Engines use content arrangement to display rich snippets in search results. All major Search Engines are adopting the Schema.org vocabulary, an initiative funded by Google, Yahoo, Microsoft and Yandex. In essence, Structured data is a uniform format for classifying a webpage’s content in order to display better-targeted, richer search results to users.
You’d want to help Search Engines understand your website content by providing explicit clues about the meaning of a page by including structured data on it. Say, you’d like to optimize a page that’s promoting a flower shop. Structured data helps you tag each item you offer in your shop, so users can search and find you by type of flowers, fertilizers, and other services you offer. Search Engines also use structured data to enable special search result features. For example, in Google search results, a page with valid structured data is eligible to appear in graphical search results.
Structured data not only helps you update your site so that Search Engines can recognize the content, but can also present data in the search results more attractively and in new rich ways.
Are you already invested in Sitefinity CMS? Keep on reading!
While Progress Sitefinity does not offer structured data capabilities out of the box, we at New Venture Software thought we’ll help you gain advantage of this avantgarde SEO technique that Search Engines started applying across the board, in order to gain a competitive edge and stay ahead of the competition.
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